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| The 111 Chair Inspired by colors found in nature Designed by those who care about it. |
Taking an excerpt from the Chair Cards come's the 111 Navy chair. What better way to accentuate good design for all but to do so in a manner that is better for everyone; even those who aren't sitting in it.
The 111 Navy Chair gets its name from being made out of 111 plastic Coke a Cola bottles, sort of partnership the two have created together (the Coke trademark is coupled with the emeco one on the underside of the seat) to develop a more sustainable world. This not only reuses old plastic but has been claimed by Emeco to last up to and possibly surpass 150 years. So these chairs will be something you could definitely pass down to future generations.
A sustainable word from the Pennsylvania housed company owner Gregg Buchbinder
"When Coke came to me with this project I jumped on it. It’s a huge investment for a small company, but we have the potential of reusing the PET from about 3 million plastic bottles a year. That’s a lot of bottles and a lot of chairs too. The new chair is the strongest, and most beautiful we can make. We’ve turned something you throw away into something you want and can keep for a long, long time.”
I also want to highlight that it was indeed Coke that wanted to do this, which in the end may only be a PR stunt, but is still a definite move in the direction many things in this world should take.
Good. you incorporated sustainability with design and business aspects through quotations. Good thoughts on the next generation as this is the point of sustainability, making the world better for the next generation. A lot of people can't seem to grasp that concept.
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